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Add Partners in Business Manager

How to add a partner to your Business Manager? By adding your agency to Business Manager, you give them access to manage your ads, assets, and accounts, all while maintaining full control over your business data. It’s a crucial step in ensuring smooth collaboration with external partners, without compromising on privacy and security. Here’s a step-by-step guide to adding partners in Business Manager.

1. Navigate to Business Settings

Start by logging into your Facebook Business Manager account. In the top right corner, click on the gear icon to access Business Settings. This is where you manage all users, assets, and permissions.

2. Choose “Partners” and Add a New Partner

On the left-hand side, under the Users tab, click on Partners. You’ll see an option to add a new partner. Here, you can choose between sharing your assets with the partner or requesting access to theirs.

3. Enter Your Partner’s Business ID

Your agency or partner should provide you with their Business ID. Enter this ID in the designated field and specify what type of permissions you’d like to grant them. You can share access to assets like ad accounts, pages, catalogs, or pixels, depending on your needs.

4. Set Permissions

You can customize the level of access you give your partner. Options include:

  • Full Control: This gives the partner access to everything within the specified assets.
  • Partial Control: Here, you can limit their ability to create ads or view data.


Be mindful of what permissions you’re granting, based on your business needs and the scope of the partnership.

5. Confirm and Invite

After setting the permissions, confirm your selections and send the invitation to your partner. They will receive an email to accept the invite and gain access to your Business Manager.

Why Adding Partners Matters

Adding partners in Business Manager allows for streamlined collaboration while ensuring the integrity of your business information. This method avoids sharing sensitive login details and lets you control which assets your partner can manage. By following these steps, you can easily grant access while keeping full control over your business data and ad performance.

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