Taj Mahal certainly is a recognizable brand with its founding in 1975, it continues to thrive ahead of its competitors within the sector, due to the connection the brand is able to maintain with their loyal customers. As they focus on sustainabbility, the consistency of relevance is evident, with evergrowing brands such as Elite, As I Am, Shea Moisture, Creme of Nature, Sleek, Elite and Impression that continue to expand their online presence and continually grow in high speed in the e-commerce world.